Character design for Gigante del Colchón, one of biggest Spanish companies specializes in products to sleep. The character was inspired by the original Giant from back in the 90´s that the company had as mascot in its beginning.
The new character has be used on some brand store´s window displays as well as in online advertising campaigns, especially on Instagram and Facebook.
Furthemore, in collaboration with the brand, I created short social media videos with tips for good sleep.
The new Gigante is here to help you for getting the seven or eight hours of peaceful sleep each night that most of us need to stay healthy.